Cape May, NJ - 2 Stores Open Mon–Sat 8–5 • Free Apparel Shipping Over $99
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Same Waters. Bolder Today.

Built on hard work and a love for the water.

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  • Ships Same Day In stock in Cape May
  • Trusted Brands Grundens, Garmin, YETI, Carhartt
  • Real People Behind the counter since 1986
  • Cape May, NJ Two stores on Route 109
Worn on Cape May Docks

Sea Gear Apparel

Worn on Cape May Docks

Hats, tees and hoodies from the Cape May shirt line we started back in 1986.

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Three Generations on the Water

Gus Genovese fished these waters for 40 years, and his family still runs the counter today.

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New arrivals, sale alerts and news from both Cape May stores.

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Work Hard. Play Harder.

Cape May, New Jersey